Kinectrics takes pride in being consistently ranked as one of the best places to work in the energy and utility industry, where purpose and people mean as much as innovation and growth. That’s why we choose only the best and brightest to join us. To keep pace with Canada’s expanding energy and utility sector, Kinectrics has grown from a company of 300 to over 1,000 in only the last few years - and we aren’t looking to slow down. Join our diverse, supportive workplace for a rewarding career in the electricity industry.

Visit our website to learn more:  www.kinectrics.com

The Opportunity

Position:                             Global Marketing & Communications Specialist

Employment Type:             Permanent

Employment Level:            Intermediate

Location:                            800 Kipling Avenue, Toronto, ON

Department:                       Marketing & Sales

Reports to:                         Senior Director, Strategic Marketing & Sales

Hours per week:                 37.5

What We Offer

At Kinectrics, employees are recognized for their knowledge, experience, and contributions while working in a highly technical and challenging environment. Kinectrics puts you in the driver’s seat of your own career, setting you up alongside industry experts who will help you develop the skills essential to your professional growth in a dynamic, entrepreneurial, and rewarding work culture.

• Purpose: The work we do each day helps communities around the world. Find satisfaction in work that really matters, working alongside and as part of the best and brightest in the industry.
• Growth: To keep pace with Canada’s expanding energy and utility sector, we are growing more each day, which means more opportunities for you. We encourage our employees to grow alongside our company thanks to a number of significant training and personal development opportunities.
• Innovation: Our staff proudly develop innovations that push the industry forward.
• Diversity: The company is dedicated to promoting diversity in its workforce, up to and including the senior management level. Our diversity committee ensures we stay up to date on leading trends and best practices, creating a desirable workspace for each and every one of our employees.
• Competitive Compensation: We offer a competitive total compensation package unmatched by most industries throughout North America.

Accountabilities: How You Will Make an Impact

In this role, you will focus on managing complex workflows, collaborating with cross-functional teams, and ensuring the delivery of high-impact, data driven campaigns. You will have hands-on responsibilities supporting the design team, owning the brand guidelines, as well as designing, developing, and delivering marketing campaigns to support the growth and expansion of Kinectrics’ products and services around the world.

As a senior member of the Marketing team, the Global Marketing & Communications Specialist will bring a comprehensive technical skill set using design software (Adobe Creative suite), project management software, with some experience using CRM software (i.e., SalesForce) and analytics.

General Accountabilities

• Support the development and execution of marketing campaigns through content creation (copy and creative), and deployment through various online and offline channels such as social media, search, email, website, brochure, banners, webinars, and case studies with guidance from subject matter experts.
• Manage global designs and support design team, sometimes acting as a team leader and helping to direct work.
• Brand guideline owner / developer.
• Build global marketing brand and identify emerging trends.
• Work with all departments and project management software to develop timelines, ensuring projects are tracking against it successfully and any changes or updates are communicated as they occur.
• Report on campaign analytics using CRM, including lead generation, data analysis, and other relevant KPIs.
• Regularly provide status updates directly to Senior Marketing Leadership using project management tools.
• Provide strategic insights and recommendations for innovation and improvements throughout the full campaign lifecycle to Senior Marketing Leadership.
• Prepare PowerPoint presentations, newsletters (internal/external), print/digital advertisements, press releases and other promotional materials as required.
• Other duties as required

What You Need to Succeed

• Completion of a 3-year college program in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience. Bachelor’s degree is preferred.
• 5-6 years’ B2B marketing experience (minimum), preferably in the energy sector and engineering management or similar role within the marketing or advertising industry.
• Expert skills in design software, including Adobe Creative Suite (InDesign, Photoshop, and Illustrator).
• Excellent written and verbal communication skills with solid copywriting experience in a technical environment. Requires previous technical writing experience to write and review material to produce online content, product data sheets, brochures, and other relevant copy.
• Experience with project management and/or certification is not required but considered an asset for this role.
• Experience in managing relationships with external partners and agencies, including management projects, deliverables and writing creative briefs.
• Knowledge of industry standards and best practices for digital and direct marketing contact management (CASL, GDPR, privacy, etc).
• Understanding of social media channels including LinkedIn, X, and YouTube, as well as CRM software (i.e., SalesForce).
• Innovative mindset to see and act on opportunities and suggest new programs and/or processes to improve our Marketing efforts/tactics, as well as identify emerging digital marketing trends.

Please provide examples of your previous campaign experience in your application.

Kinectrics Inc is strongly committed to diversity, equity and inclusion (DE&I) and welcomes applications from all individuals. To learn more about our commitments please visit our diversity, equity and inclusion and indigenous relations pages.

As part of your application, you will be asked to complete a voluntary diversity survey. The collection of self-identification data is driven by our commitment to DE&I and ensures Kinectrics' continuous review and improvement of its programs. The information that you provide is strictly confidential and your responses will only be used for statistical purposes. Your responses do not affect your candidacy in any way.

Kinectrics welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.